Multilevel Structural Equation Modeling

 Multilevel Structural Equation Modeling 

In a service industry, competing firms can only gain a competitive edge if their customer found satisfied and loyal to their products due to quality of service and market orientation. McGee and Spiro, (1988) posit that the core philosophy of market orientation rest on the concept of how to make its customer satisfied. Therefore, to make customers loyal (CS) to the firm’s products – firms are ready to invest to meet the needs of their customers.

The first set of literature review (LR) includes those references which are specific to “Employee job satisfaction and its marketing implication for service organizations”. The second portion of the literature emphasized and acknowledged the significance of employees’ satisfaction before being able to meet the requirements of the customer. In the last segment of LR author discussed and cited marketing classifications, marketing as philosophy, as a concept, and as practice. Where IMO represents this “marketing-like philosophy” i.e., a three-dimensional object that comprises “the effort to collect internal-market related intelligence, the internal communication between supervisors and subordinates and the company’s response to internal-market intelligence to develop employee job satisfaction”. 

In the second paper, it is stated that there is a tradition in the USA across multiple generations, that sport tourist often travels significantly to watch a football game and enjoys ‘tailgating’ parties. Drenten, Peters, Leigh, & Hollenbeck (2009) investigated and said, “memories of participating in ‘tailgating’ parties exert a significant influence on their decision to travel for sporting events”. In this study, authors have investigated from a qualitative point of view the role of nostalgia that influences the travel behavior of sport tourists.

This paper (3rd) is published in the “Journal of Applied Psychology” which “W” category journal and the subject area position is 6/1253, which shows high ranking paper with platinum medallion. Nature of job exposes employees to emotional exhaustion and reduced job satisfaction, whereas emotional exhaustion is the core stress dimension. In this study, the author argues that mindfulness reduces emotional exhaustion and improves job satisfaction, where, by definition when we practice mindfulness (roots in Buddhist meditation) thought is supposed to be turned into what we are sensing in the present moment rather than rehashing the past or imagining the future.

Mindfulness reduces emotional exhaustion and improves job satisfaction, this study was taken up to investigate the said problem. Study 1 was conducted to record experiences of those who are not trained for mediation and study, 2 was an experimental field study consist of participants in the mindfulness mediation group. surface acting is when people portray fake smiles to cancel actual or true feelings, therefore, the causal effect of mindfulness self-training on emotional exhaustion was mediated by surface acting.

 Link to MSEM

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